While Adobe CQ5 offers many out of the box video capabilities, some of our customers are using Brightcove’s video cloud platform and need to integrate the two technologiess. Adobe Solution Partner Coresecure have developed a very nice integration piece for connecting CQ5 with Brightcove.

I’ve downloaded the package and tested with my CQ5 installation and the content author experience is as nice as possible. Just drag & drop the Brightcove component onto a page in CQ, then search and drag the video you want to play from the Content Finder. That’s it! Sizing & alignment options are also available via the dialogue.

Features & Benefits

The Brightcove Video Cloud CQ5 component includes the following features:

• Browse your Video Cloud account within the CQ5 interface
• Search for videos by Video ID or by name
• Embed a video and player into a page

A full guide on the integration capabilities is here

Getting Started Guide

Installation Instructions and an Administrative Guide can be found on opensource.brightcove.com, by visiting Coresecure or download directly from GitHub.

Pricing Model

This integration is a Brightcove Open Source project, available free of charge to the Brightcove community. Yes FREE!!!

If you’ve seen other CQ5 components out in the wild, let me know!

Adobe has released its first ‘Digital Marketing Insights’ report based on an analysis of data measured by the Adobe Digital Marketing Suite. The analysis looks at aggregated & anonymous data across 150 Retailers with 16B transactions and presents key findings on the impact of tablets on purchase behavior for retailers. This is the first in a series of data-driven industry insights that provide leading trends in digital marketing to customers and partners.

Report Overview

The report compares the business impact of consumers who visited retail websites using tablet devices (“Tablet Visitors”) with that of visitors who used smartphones and traditional desktop/laptop computers.  It is based on analysis of 16.2 billion visits to over 150 U.S. retail websites during 2011.

Key findings:

1. Tablet Visitors were 3X more likely to purchase than Smartphone Visitors and spent 54% more per purchase
2. Tablet Visitors spent 21% more per purchase than Traditional Visitors and were nearly as likely to purchase
3. The share of visits from table users quadrupled, from 1% to 4%, in just 12 months

Bottom line: Retailers can no longer afford a “one-size-fits-all” approach to mobile optimization because Tablet Visitors and Smartphone Visitors are distinct customer segments. Retailers should evaluate the opportunity that Tablet Visitors offer and develop strategies to better attract, convert and retain them.

You can access the report here;

http://success.adobe.com/en/na/programs/digital-marketing-insights.html