Tag Archives: press release

Adobe CQ 5.5 Now Available; Integrated with Digital Marketing Suite to Build Brand and Drive Demand

Adobe today announced the availability of a major update to its Web Experience Management (WEM) solution, part of the Adobe® Digital Marketing Suite. At a time when marketing budgets are under intense scrutiny and a one-size-fits-all approach to reaching customers is no longer acceptable, the WEM solution helps organizations drive engagement by delivering more consistent, contextually relevant experiences on the Web, mobile devices and social media.

Web Mobile Social

Through a unique combination of the latest Adobe Digital Marketing Suite products and services, Adobe WEM empowers marketers, in partnership with IT, to quickly personalize brand and e-commerce experiences, optimize landing pages and micro sites, and engage in social communities and conversations. The latest solution consists of:

  • Easy-to-use, unified Web Content Management (WCM) that helps marketers leverage customer context to personalize online experiences and better reach digitally immersed customers
  • Innovative HTML5 Mobile Application publishing support for the rapid, simultaneous launch of content across websites, mobile sites and smartphone and tablet apps
  • Enterprise-class Digital Asset Management (DAM) intuitively integrated with Adobe creative tools and the forthcoming Adobe Creative Cloud™ to streamline creation and re-use of rich media

At the heart of the WEM solution is Adobe CQ, a recognized industry leader in WCM software built on open standards. The new Adobe CQ 5.5, available today, significantly builds on this leadership position through several innovations, as well as integration with other products in the Digital Marketing Suite, including Insight for analyzing large volumes of data in real-time; Scene7® for converting rich media to dynamic content optimized across channels; Search&Promote for targeted site search and surfacing relevant product and content matches; SiteCatalyst® for actionable online analytics; and Test&Target™ for website optimization and personalization. In addition to new e-commerce capabilities delivered via an open framework and partnership with market-leader, hybris (see separate release), Adobe CQ 5.5 advances include:

  • Client Context—Deliver contextualized content and consistent brand experiences as customers move from channel-to-channel and device-to-device. Harnessing rich profile, segmentation and analytics data from the Adobe Digital Marketing Suite, Client Context empowers digital marketers to create, preview and optimize the personalized experience of target customer audiences.
  • Mobile App Development—Empower marketing to rapidly create HTML5-based mobile apps through new integration with PhoneGap, Adobe’s standards-based framework for building cross-platform apps. Intuitive, drag-and-drop functionality takes full advantage of device features, such as the accelerometer, camera and GPS.
  • DAM—Enable collaboration on rich media assets, including video, beyond the borders of the organization. Marketers can easily find, share, add comments to, and revise and publish assets regardless of format, speeding time to market on digital campaigns. Now includes integration with Adobe Creative Suite® tools, as well as Adobe Creative Cloud, which is expected in the first half of 2012.
  • Cloud Manager (beta)—Ensure optimal performance during peak customer demand by eliminating bottlenecks and accelerating time-to-market on new campaigns. New cloud service enables marketers to take control of fluctuating peak customer traffic while minimizing turnaround time of key online initiatives.

Adobe Launches New Digital Enterprise Platform for Customer Experience Management

New Solutions Empower Marketing and IT to Transform Multi-Channel Customer Experiences

June 20, 2011 12:04 AM Eastern Daylight Time

SAN JOSE, Calif.–(EON: Enhanced Online News)–Adobe Systems Incorporated (Nasdaq:ADBE) today announced its new Adobe Digital Enterprise Platform for Customer Experience Management (CEM). The platform enables enterprises to build immersive, multi-channel digital interactions for today’s social and mobile customers. A significant milestone in the delivery of its CEM vision, the new offering by Adobe gives enterprises the ability to bring together marketing and IT to deliver engaging, authentic solutions that increase brand loyalty and bolster competitive differentiation.

Additionally, Adobe is delivering a new set of Customer Experience Solutions, built on the Adobe Digital Enterprise Platform, to help marketers and line of business executives drive personalized, targeted connections and campaigns both online and offline. For IT organizations, the platform helps to optimize customer interactions across all lines of business. With this comprehensive offering for both marketing and IT, enterprises can now drive transformation of customer experiences for acquisition, retention, and brand advocacy.

Powering Customer Experiences with a Unified Platform

Adobe’s new offering is a modular, open, standards-based platform for delivering engaging digital solutions across social, Web, mobile, and print channels. It provides enterprises a unified foundation to make, manage and deliver multi-channel digital experiences leveraging HTML5, Adobe® AIR®Flash® Player, and Adobe Reader®. Additionally, it includes integration with the Adobe Online Marketing Suite to optimize digital marketing campaigns and personalized digital experiences across all marketing, sales and service delivery channels.

Also released today, mobile application development gets a boost through integration with Adobe Flash Builder® and Flex. Integrated with the Adobe Digital Enterprise Platform, Flash Builder 4.5 and Flex 4.5 now include new support for building mobile applications forAndroid devices, BlackBerry PlayBookiPhone and iPad (see separate press release). With smartphones and tablets proliferating in the enterprise, IT organizations are looking for a way to more efficiently build, deliver and support applications across a broad range of devices and platforms. Using Flash Builder and Flex, enterprises can now use one tool, one framework and one codebase to create high-performance applications that run on the Web, desktops and top mobile platforms.

Driving Customer Engagement Throughout the Customer Lifecycle

Built on the Adobe Digital Enterprise Platform, Adobe’s new Customer Experience Solutions power new customer-centric experiences out-of-the-box:

  • Integrated Content Review – Speeds time-to-market for new marketing campaigns and customer experiences. Improves workflow and processes required to create, review, store and rapidly adapt digital content through different target segments across the entire customer journey.
  • Web Experience Management – Attracts new customers by providing business and marketing professionals with a solution for creating, managing and publishing rich content across Web, social, mobile and email.
  • Customer Communications – Improves customer loyalty by centralizing and managing the creation, assembly and multi-channel delivery of secure, personalized, interactive correspondence and statements. The solution allows enterprises to generate new revenue sources, reduce costs, improve customer loyalty and meet compliance regulations.
  • Social Brand Engagement – Enables enterprises to engage with new and existing customers to create community, driving brand loyalty and commitment on enterprise-owned digital properties in addition to public social media sites.
  • Selection and Enrollment – Reduces online abandonment and time-to-market with effective product enrollment experiences and empowers business users to quickly set up and launch online enrollment experiences.
  • Unified Workspace – Empowers customer-facing agents to provide superior service by getting fast access to critical information, enabling them to resolve inquiries and cases with accuracy and efficiency.

The Digital Enterprise Platform and Customer Experience Solutions will be highlighted at the first Adobe Digital Enterprise Summit, taking place October 3-4 at the JW Marriott Los Angeles L.A. LIVE in Los Angeles. The Digital Enterprise Summit will feature industry thought leaders, Adobe experts and solution partners demonstrating the future of optimizing customer experiences across all digital channels. To learn more, visit the Adobe Digital Enterprise Summit page.

Quotes

Rob Tarkoff, senior vice president and general manager, Digital Enterprise Solutions, Adobe

  • “The ability to deliver superior customer experiences has become the imperative in achieving competitive advantage. The Adobe Digital Enterprise Platform provides a complete foundation for enterprises to truly engage with customers at every point of interaction, through solutions that are easier to use, more effective and productive, and more apt to delight the customer and promote brand loyalty.”

Kevin Zollinger, director of business integration, Nu Skin

  • “With the Adobe Web Experience Management solution, Nu Skin can optimize the customer experience across channels, including mobile and social media. Our business managers can create more relevant, timely online conversations with customers, while our IT team can stay focused on strategic activities. Additionally, the new capabilities in the Adobe Digital Enterprise Platform will help organizations such as ours take insights captured about customer behaviors on websites and use them to update content accordingly. This will help give customers access to the exact information they want, when and how they want it.”

Karl J. Uphoff, chief information officer, Global Consumer Lines, Chartis

  • “When Chartis’ Private Client Group looked for new ways to expand and improve our relationship with customers, we collaborated with Adobe to produce an intuitive document-centric interface that utilizes Adobe’s Customer Experience Management solution capabilities. The result is a policy document electronic delivery platform, which advances our direct marketing efforts and enables customer self-service.”

Melissa Webster, program vice president, Content & Digital Media Technologies, IDC

  • “Today’s leading organizations know that to stay at the forefront of the digital enterprise transformation, they must establish meaningful and lasting connections with their customers. This is especially challenging given the multiple channels through which customers now interact with businesses. What’s needed is a platform that provides businesses with a range of solutions designed to help them engage with their customers when, where and how the customers want, and lets them deliver an experience that keeps the customer coming back.”

Chris Davey, senior vice president, managing director and global head, Customer Engagement Platforms and Innovation, SapientNitro

  • “Customer Experience Management empowers CMOs to transform brand marketing to enable stronger, more meaningful customer engagement across new digital, interactive channels. Together, SapientNitro and Adobe help our customers deliver personalized experiences across all touch-points that attract, engage, and convert targeted audiences. Using the Adobe Digital Enterprise Platform, SapientNitro is building solutions that dramatically improve how businesses manage customer experiences across multiple platforms in a unified context that drives tangible business results.”

Helpful Links

Availability

The Adobe Digital Enterprise Platform, Integrated Content Review solution, Web Experience Management solution and Customer Communications solution will be available August 2011. The Social Brand Engagement solution, Selection and Enrollment solution and Unified Workspace solution are available immediately in beta and will be generally available in fall 2011.

 

Adobe Unveils Adobe Connect 8

Adobe today announced Adobe® Connect™ 8, a significant update to the company’s Web conferencing solution for powering effective and engaging Web meetings, online training and webinars. Based on the virtually ubiquitous Adobe Flash® Player software, the latest version provides enterprises and governments worldwide with broad capabilities for delivering rich experiences across multiple devices, while maintaining easy, reliable meeting entry.

“Adobe Connect continues to deliver a comprehensive and easy-to-use solution for Web conferencing – offering a set of features that stands apart from other Web conferencing solutions.”

“We’re seeing the adoption of Web conferencing as a core collaboration technology for everyday use accelerate rapidly,” said Andy Nilssen, senior analyst, Wainhouse Research. “In addition, we’re also seeing enterprises increase expectations for their Web conferencing solution. These organizations want to go well beyond everyday meetings and seminars to enable myriad and divergent use cases, easily extend solution capabilities with key new functionality, integrate with existing infrastructure such as video conferencing room systems, and support meeting access via a wide choice of mobile devices. All while providing meeting participants with a great user experience.”

Key new features of Adobe Connect 8 include a simplified interface for greater usability, expanded and more flexible collaboration capabilities for sharing ideas more freely, and enhanced audio and video integration for richer multimedia experiences. In addition, Adobe Connect 8 offers a software development kit (SDK) for greater extensibility, a new, optional desktop client based on the Adobe AIR® runtime for easier meeting management, and support for a range of mobile devices to extend reach and enhance productivity.

New Features and Benefits

  • More intuitive user interface that provides meeting hosts, presenters, and participants with even easier access to capabilities; allowing presenters, for example, to quickly and flexibly adjust meeting room layouts in real-time, as needed.
  • Enhancements to sharing, chat, video, notes, Q&A, whiteboard, and other functionality “pods” to facilitate collaboration.
  • Addition of two-way Universal Voice that allows customers to bridge audio from any conferencing provider into an Adobe Connect room and provide two-way communication between participants on both VoIP and telephone audio.
  • Integration of Adobe Connect1 with existing video conferencing systems, enabling meeting hosts to bring live audio and video broadcast streams directly into an Adobe Connect room.
  • Enhanced collaboration SDK, with support for Adobe Flex®, Adobe Flash and Adobe ActionScript® 3, which allows developers to create custom pods or integrate Adobe Connect with other systems.
  • Adobe Connect Desktop, based on Adobe AIR, which lets users set up and manage meetings right from the desktop. The optional application also allows users to download recorded sessions for offline viewing.
  • Adobe Connect Mobile enables participants to view meetings on mobile devices. Adobe Connect Mobile works on Apple iPhone and iPad, as well as Google Android and other mobile devices enabled with Adobe Flash technology