Adobe’s Ed Van Siclen talks Customer Experience on Sky Business News

Adobe’s Ed Van Siclen talked to Sky Business News about the importance of Customer Experience Management (CEM) during a recent visit to Australia. I’ve talked to Ed on many occassions and seen him present. He clearly gets what CEM is all about and how organizations are taking advantage of the latest solutions Adobe is providing.

In this video Ed discusses the importance of providing a great online experience, multi channel, social and much more.. definitely worth a watch.

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