Government cross-channel engagement in a digital world

The team at Reading Room are putting on an event in Canberra on Dec 2nd. Here’s the brief;

“Despite spending enormous amounts on Web-based initiatives, government agencies report concerns in keeping up with the pace of digital channel change. In a multi device / multi-channel world people are expecting personalised experiences that span across and cater for the individuals needs in browsers, mobile, social & apps. By employing new engagement models, applying user-centric thinking to service design and embracing user participation, agencies can raise the effectiveness of their digital footprint.”

Three presentations..

Pia Waugh
ICT Policy Advisor, Office of The Hon Senator Kate Lundy
Public Engagement: How to master the black art of crowdsourcing great ideas and community feedback

Tim Hill
User Experience consultant, Reading Room
Government Gets Social: Examples of effective Government communication in social media

Mark Szulc
Director of Solution Consulting, Adobe Asia Pacific
Building context aware experiences in a multi-channel environment: Content has moved over to a new king…Context.

Pia & Tim are great presenters so if you are planning to be in Canberra that morning make sure you register!

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