Outbound Marketing Content Workflows
Episode 23.03
Aligning content between inbound and outbound channels can be tough to organise, often requiring many discussions & meetings to ensure different teams & systems delivering content to customers are in sync. Adobe Experience Manager allows you create both inbound & outbound content, and utilise that content across the MarTech stack, allowing content teams to be more efficient, and allow you to scale out your content production.
Join me live with new guest Anubhav Sharma from Adobe, as we discuss and demonstrate the following content workflows;
Creating content for use with Adobe Campaign Classic
- Creating Emails in AEM with Email Core Components
- Leverage reusable content in emails with content fragments & experience fragments
- Personalise different parts of the email with Segmentation Component
- Export email from AEM to Adobe Campaign
- Deliver personalised emails to different segment of users
Creating content for use with Adobe Target to deliver a consistent brand experience across email and web channel
- Create a web variation for the experience fragment and export to Adobe Target
- Deliver a consistent experience on web channel driving engagement and conversion
Creating content for use with Adobe Journey Optimizer (Currently in Beta)
- Create email templates in AEM
- Export to AJO
Special Guests:
Anubhav Sharma - Senior Solution Consultant, Adobe